Why we're doing this

Fashion used to be entertaining.  It was diversified, creative and partially maverick. But now it's just a massive marketing engine for producing not clothes but brands. We’re force fed, manipulated. We criticise ourselves, we judge others, we're always wanting something we don't have, we buy cheap clothes and feed the landfill, we're wrecking the planet and exploiting workers. This is all about how to get back to the fun of clothes. How to value what we own and have it mean something. How to dress for joy.